more research

project definition
This project is to redesign the website of:

www.spsetia.com.my/setia_alam/index.htm

The purpose of this redesigning is to improve the aesthetic and functionality of this website. Research will be based on study of the target audience and their behaviour towards using this site. This ought to increase the percentage of user, and by providing what they need should increase the percentage of sales as well.

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client's analysis
COMPANY BACKGROUND
S P Setia Berhad is recognised as Malaysia’s leading listed real estate player with a proven track record of innovation-driven and standard-setting developments spanning the full spectrum of the property market from master-planned townships to thriving commercial hubs. S P Setia has also won international acclaim as attested by its three year-ranking as Malaysia’s No.1 developer in The Edge Malaysia Top Property Developers Award and Euromoney Real Estate Awards in 2005, 2006 and 2007. The Group’s core business activity of property development is supported by its construction and infrastructure and wood-based manufacturing divisions to deliver product and service quality of the highest standards to its customers.

VISION
To be in the BEST in all we do

MISSION
We aim to provide superior customer service and satisfy customer needs through a culture of excellence to enhance shareholders’ value. At the same time, to be a caring and responsible employer mindful of our social responsibility.

MOTTO: Q-SERI
Q: quality
S: speed
E: efficiency
R: reliability
I: integrity

GUIDING VALUES: Values That Guide Our Work
• We uphold quality as our first priority
• We are customer-focused
• We are effective and efficient at our tasks
• We practise continuous improvement
• We provide reliable and timely service
• We embrace Information and Communication Technology (ICT)
• We are also profit-orientated

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project analysis
TAGLINE
Setia Alam... In Touch with Nature

- live . learn . work . play
Setia Alam is one of the many projects of SP Ssetia Berhad. Setia Alam is an integrated development spanning over 2,500 acres of freehold land slated to become one of the biggest and best-planned townships in the Klang Valley. Consisting of residential, commercial and institutional parcels, this township is well supported by functional features and facilities that combine an eco-sensitive lifestyle living truly “In Touch with Nature”.
Located in Shah Alam, one of the most modern cities in the country, Setia Alam is destined to become a vibrant community where man and Nature co-exist in serenity and splendid harmony. The township will be your sanctuary where you will be able to enjoy the simpler pleasures of life - your family, your neighbours and Nature in all its glory.
Setia Alam is centrally located with easy accessibility whichever way you are traveling from. It is well served by an extensive network of highways, making traveling to Kuala Lumpur, Subang, Shah Alam and Klang just a breeze.
The newly opened NKVE-Setia Alam Link connecting Setia Alam to km3.3 of the North Klang Valley Expressway (NKVE) affords effortless access to the thriving township. It now takes only 10 minutes to reach Damansara, 20 minutes to Kuala Lumpur and 45 minutes to the Kuala Lumpur International Airport (KLIA).
Other upcoming highways in the vicinity include the West Coast Expressway, the Shah Alam-Batu Arang Highway and the New North Klang Valley Expressway (NNKVE) which will significantly improve future accessibility.

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target audience
Extended decision making is the response to a high level of purchase involvement. An extensive of internal and external information search is followed by a complex evaluation of multiple alternatives. Factor influencing the purchase includes convenience – location and facilities, space, price, aesthetic, reliability of the developer, peers opinions

WHO?
1. Older married couples with dependant children
- reason of puchasing: looking for a bigger place for the family, wants a more comfortable to spend the next season of his life.
- process of decision making will probably be to fulfill the needs of the family. Even though the whole family play a role in this decision making. Ultimately the parents will probably be the final decision maker who most of the time is looking for something more conventional and stable, as they tend to see more in long term satisfaction. Most of the time purchaser is ready to increase the budget if necessary since he intends to stay there till he retires.

2. Young married couples
- reason of puchasing: a new home to start a family.
- process of decision making will normally have to work around a budget since weddings and everything else happened at the same time. Most of the time couples plan to stay in this house for the next 5-10 years or up to two kids before they move to a bigger home.

3. Young capable singles
- reason of puchasing: a young bachelor/bachelotte who is in their 26-30s, who has enough savings and would like to start investing in property.
- process of decision making might be about status/image and profit. Peers opinions and media play an equally important role because user is still new in this.

WHAT ACTIVITY ARE THEY DOING ON THIS SITE:
- shopping for houses
- comparing prices, pros and cons with other options from this website itself
- comparing prices, pros and cons with other options from competitor website
- checking progress of their property

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current site's analysis
missing:
- "print this page function"
- "sent this page function"
- interesting images and interior of the houses, to help stir up excitement in buyer to visualise their dream home
- "search from the right home", to help locate options base on needs and eliminate those those options that doesn’t fit